If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution, but if you’re going to communicate original ideas, you’ll need a blog (or something similar).
This is a list of my favorite Twitter tools that help me the most. I’m sharing them with you as a marketing tip to help you improve your online business. They just make it easier to market online and stay organized as well.
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This week on Twitter, we're rolling a feature we've been working on for a while out to a lot more users. (If you don't have it yet, you will soon.) That feature is our native version of Retweet, which Biz posted about on the Twitter blog a couple months ago.I'm making this post because I know the design of this feature will be somewhat controversial. People understandably have expectations of how the retweet function should work. And I want to show some of the thinking that's gone into it. I've been a big proponent of this particular design internally at Twitter, because, while it won't serve every use case, I think it offers something new and powerful.
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1. Don’t tell other people how to tweet. There are two kinds of Twitter Fascists: first, the “social media guru” who believes that he is the conscience of Twitter and has the God-given right to regulate the use of Twitter. Arguably, there are three people who can do this: Biz Stone, Ev Wiliams, and Jack Dorsey. (I would even debate this at this point, but that’s another posting.)The second kind of Twitter Fascist is the “ninety-day wonder”—that is, someone who’s been on Twitter for less than ninety days, has less than ninety followers, follows less than ninety people, and has made less than ninety tweets but believes that he should be telling everyone else how to use Twitter. This is the Twitter version of the “Ugly American.” There is no right and wrong with Twitter. There’s only what works for you and what doesn’t, so telling people how to use Twitter is as laughable as telling people what kind of websites were acceptable in 1980. Twitter is a platform—do with it what you want, but don’t tell others what to do.
Nota bene: I realize the irony—even hypocrisy—of me telling you that you shouldn’t tell others what to do on Twitter in a post that is doing just that. The difference is that I’m not doing it personally and publicly to “call you out” in order to make myself feel important; I’m not a social media guru; and I have more followers, followees, and tweets than ninety.
Guy Kawasaki lists 11 things what not to do with Twitter. Follow the link for the rest.
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